ALKOS Group at the forefront of make-up innovations in 2016 on Premium Beauty News
In the article "The best of make-up innovation in 2016", Premium Beauty News features the best actors of the beauty industry and this year's makeup trends. ALKOS Group is cited as one of the most innovative cosmetic supplier, with some formulae to remember, like the Moonlight Kiss Fluo Lipsticks that shine under the black light and Perfume Touch'Up, a solid perfume gel pencil.
As stated by Chantal Riols, in charge of IT products of all MakeUp In... shows :
"And concerning industry professionals, we most really congratulate the Companies who were the most innovative and regularly took part to the contest. I am thinking in particular of [...] Alkos [...]"
"Fine and very nice new powdery textures and innovative gels for the lips and perfumes also. [...] everyone could appreciate the makeup shade with fluorescent formulas for lips that are revealed in the dark."
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